Chambers and Partners started its extensive research process to assess and rank lawyers and law firms 29 years ago, and millennials are in their prime with many pushing the age of 30, too.
As a millennial, I see my generation also getting blamed for “disrupting” all kinds of industries, such as the death of retail. In delving into the results of our recent Chambers and Partners Survey, those responsible for submitting matters say the Chambers and Partners submission disrupts their day-to-day work life when their “submission season” arrives.
We recently asked law firm marketing and business development teams to share how much time it takes to submit and why. As the chart below shows, 87 percent of respondents said it was due to gathering information from practice group leaders and 52 percent said gathering it from various places the data is saved.
Which of the following options are time-consuming for your Chambers Submission?
Many of the challenges described could be alleviated by implementing an experience database and have provided some suggestions for how to improve your rank.
4 Tips to Achieving Chambers Ranking Using an Experience Database
1. Use the most compelling matters and the attorney who handled it.
This is where egos have to be checked at the door. You only get 20 submissions, so it is critical to select the matters that are the most compelling and the attorneys who handled them. Only submit the most compelling and impactful ones – and remind the attorneys it will be based on the quality of the matter descriptions.
An experience database lets you do this in seconds. You can search by matters and attorneys and uncover the ones who have provided information already. If the descriptions and details were not provided, use an automated form that reminds them to submit it soon if they want to have their matters or deals to be considered for the firm’s submission. Some Pitchly customers have created a ranking system to assign a score to each matter entered between 1 and 5 based on its impact, relevance, and importance for Chambers submissions.
Pro-tip: Having an experience database that allows you to create an email and form to gather information once a matter is completed is a game changer. So no one is left scrambling to gather the information on a tight deadline.
2. Use factual and quantified proof of your experience.
Chambers and Partners researchers aren’t into fluff. The marketing copy from the firm website or printed brochures won’t cut it. They are looking for quantifiable experience, such as:
$2 billion in mergers and acquisitions nationally
$10 million in verdicts or settlements for 20 client matters
Attorney Jane Doe achieved 10 settlements in this practice area
Don’t use it if you can’t back it up. This is important for attorneys to understand as they provide the information. They know the “devil is in the details” for winning a court case. The same is true for Chambers and Partners rank.
An experience database can help you uncover more quickly who has provided information. This gives you the time to analyze the matter descriptions that allow you to include the details and specifics that create a high-ranking submission.
Pro-tip: Send email reminders that the matter descriptions with the detailed, specific information is more likely to be used for Chambers submissions, along with the attorney who handled them.
3. Use only the referees who (1) respond and (2) respond positively.
One of the biggest hurdles to Chambers Submission is communicating and confirming with your referees. According to our Survey on the Chambers and Submission Process, some respondents were concerned with how much rank is weighted on referee feedback and the struggle to confirm if the referees received the email inquiries – yet alone if they responded.
An experience database can assist with finding the best clients to use as a referee for a matter. Then, created a standard email template that could be used for all possible candidates and create a series of emails:
Asking for them to help
Confirming if they received the email
Followed up with a “thank you” once they’ve provided feedback to Chambers
Pro-tip: You are only able to submit 20 referees, so choose wisely and use them all. Make certain their input is relevant to your matters and deals. It’s also good to send them summaries and details for them to reference on your behalf.
4. Use only experience from the past year (save previous years for Section B10).
Only the past 12 months matters. It can be hard to say no to some of the attorneys who have a depth of history and experience in a specific practice. This is the information to save for Section B10.
An experience database helps you validate and only use what’s current, but it also helps you search and find past experience that can more easily be compiled to show extensive history and quantified stats that range over several years.
Implement a Year-Round Process to Streamline Chambers Submissions
A searchable experience database puts the most relevant, impactful information at your fingertips. But only if the database is populated. When researching for a viable solution, make certain you’ll have these features:
User permissions for entering records and adding fields
Creating multiple matter descriptions
Workflow to update experience records and associated data points to ensure existing values are preserved
Custom forms to email and request new or updated information from both attorneys and referees
An experience database that allows you to search, populate data, and send custom forms is vital for creating a process to gather content year-round versus when it’s actually needed for Chambers and Partners or your next proposal.
Chambers and Partners Survey Results
If you are interested to learn how your process stacks up, download the results of our survey.